Designing the systems that help revenue teams perform at their best.

Senior enablement and sales leader focused on building scalable systems, developing great teams, and helping organizations execute their go-to-market strategy.

Dusti Jordan Portrait

About Me

I believe that what you do says who you are and that good enough isn’t. These values shape how I lead teams, design systems, connect with my customers, and support organizations through growth and change.


I specialize in mentorship, development, and enablement by creating clarity, accountability, and trust across teams and organizations. My experience spans leadership, sales, and revenue enablement, where I’ve coached people, improved systems, and helped drive performance through growth and change. My work blends strong operational rigor with optimism, resilience, and human-first leadership.


By creating inclusive environments where everybody is in and nobody is out, I help people do the best work of their lives all while delivering industry-leading performance along the way.

Core Strengths

  • Revenue Enablement & Sales Productivity
  • Sales Process Design & GTM Systems
  • Sales Leadership & Team Development
  • Prospecting Strategy & Pipeline Generation
  • Instructional Design & Scalable Learning
  • AI-Driven Productivity & Workflow Automation
  • Executive Communication & Stakeholder Alignment
  • Operational Excellence & Change Management

Experience

Workday logo

Senior Revenue Process Enablement Manager

Workday · 2025 — 2026

Supported SDR, AE and Sales Leadership enablement globally across all segments supporting SMB to Majors territories.

  • Designed and enabled core seller workflows across all GTM tools (Clari Forecasting, Clari Groove, Salesforce, Sigma/Tableau, LinkedIn Sales Navigator, ZoomInfo)
  • Built and delivered live onboarding and training achieving exceptional scoring from those surveyed.
  • Partnered cross-functionally with VP-level Sales, RevOps, and GTM teams to drive strong process adoption.
  • Leveraged advanced AI tools to rapidly produce scalable, high-quality enablement content.
  • Built structured learning programs using Workday Learning, Rise and Sana to support repeatable onboarding.
  • Showcased strong Project Management skills ensuring all SME's and stakeholders completed necessary actions in a timely manner.
Workday logo

Manager, Sales Development

Workday · 2022 — 2025

Led frontline sales development teams across Large Enterprise and Majors while scaling GTM execution and pipeline outcomes.

  • Achieved full fiscal year quota three consecutive years (FY23–FY25) supporting ~$60M+ closed/won ACV.
  • Led Manager Strength Training Series across 20+ NA managers to improve leadership skills and enablement adoption.
  • Served as ambassador for sales engagement tooling re-platforming and workflow redesign.
  • Built and deployed custom Gemini AI bots driving measurable productivity gains across the org.
  • Highly proficient across Salesforce, Clari, Outreach, ZoomInfo, Demandbase, Tableau, Consensus, and more.
Apple logo

Manager

Apple · 2017 — 2022

Managed multi-channel sales and service operations across retail, B2B, repair services, and fulfillment.

  • Oversaw $100M+ in annual revenue across consumer and business segments.
  • Led 20+ team members with a focus on coaching, performance development, and retention.
  • Drove approximately 30% year-over-year growth in business sales through improved customer engagement and team coaching.
  • Supported hiring and promotion decisions across multiple roles including Specialists, Experts, Technical Specialists, Geniuses, and Operations staff.
  • Performance managed both sales and service teams, ensuring strong results across revenue, service quality, and customer experience metrics.
Apple logo

Pro

Apple · 2015 — 2017

Consultative sales leader specializing in Apple technology solutions for consumers, small and mid-sized businesses, creative agencies, and education institutions.

  • Led complex solution-based sales engagements ranging up to $60K including multi-device business deployments and university purchases.
  • Advised business leaders and IT stakeholders on device management strategies including JAMF and Apple Business Manager.
  • Conducted in-depth discovery sessions and product demonstrations covering macOS productivity, iCloud collaboration, Claris FileMaker, and creative professional workflows.
  • Served as the primary in-store resource for Mac deployments, device management, and business productivity solutions.
  • Developed long-term relationships with returning business customers and creative agencies through annual refresh cycles and leasing programs.
  • Partnered with enterprise account managers to support larger customer engagements and complex technology rollouts.
  • Generated the highest number of business leads in-store by converting consumer visits into qualified B2B opportunities.
Apple logo

Specialist → Expert

Apple · 2009 — 2015

Top-performing sales professional responsible for delivering exceptional customer experiences while driving strong revenue performance across Apple’s product ecosystem.

  • Consistently ranked among the highest-performing sellers in the market across revenue, product attachment, and customer satisfaction.
  • Promoted internally from Specialist to Expert based on strong sales performance, product knowledge, and leadership within the team.
  • Demonstrated deep expertise across Apple’s hardware, software, and services ecosystem through hands-on product demonstrations.
  • Mentored new Specialists and supported peer development through coaching and product education.
  • Built strong customer relationships through consultative selling and personalized product recommendations.
Alpine Sports logo

Online Marketing Manager

Alpine Sports Utah · 2012 — 2015

Served as in-house creative lead and brand owner across digital channels.

  • Managed campaigns, promotions, social media, and brand storytelling.
  • Produced and edited all photography, video, and design assets.
  • Led newsletters, giveaways, and digital growth initiatives.
  • Advanced proficiency in Photoshop, Illustrator, and Pixelmator Pro.

Education

University of Utah logo

University of Utah

B.S. Mass Communication — New Media

Fine Arts Minor — Arts & Technology

Let’s Connect

Open to senior enablement, GTM, RevOps, and leadership roles. Let’s talk about building something meaningful.